I lead enterprise product design and AI interaction strategy, combining behavioural science with scalable frameworks to de-risk multi-million-pound engineering roadmaps.
I lead enterprise product design and AI interaction strategy, combining behavioural science with scalable frameworks to de-risk multi-million-pound engineering roadmaps.
THE BOOK ON WEB PSYCHOLOGY:
7 Steps To Understand Online Consumer Behaviour
In 2019 I completed my personal book -
THE BOOK ON WEB PSYCHOLOGY: 7 Steps To Understand Online Consumer Behaviour
I was compelled to share what I had learnt from working with brands such as Coca-Cola, Disney and other large scale businesses.
What I found was no matter the size of business or complexity - it was truly the Product design and systems that help scale and make businesses successful. Knowing what your users are going through and what they need.
The Book on Web Psychology is intended to demystify and show you how to understand how consumers really think when they shop online. I share with you stories, models and diagrams that explain, from my insightful career what you need to do to create a profitable online business.
Over the years I was the director of my own web agencies and what I authored in this book was the exact tools and strategies to help business owners grow their online presence.
Learn moreOver the years I have worked with some the biggest and most well known public and private brands
If you’re looking to untangle a complex system, scale your team’s design maturity, or discuss an upcoming enterprise initiative, let's start a conversation.